A Slice of The 1940’s in the centre of town – News and Crier January 30 2014




LOOKING out through the enormous windows, many will wish the clock could be turned back on the whole Market Square.
But for now it is just a small slice of St Neots that has been taken back in time.
Bettie Bumbles Vintage Tearoom opened quietly at the end of last year, transforming a small piece of the town centre into a 1940s haven.
Sarah Hopley, 57, and her partner Michael Frydman, 64, who both live in St Neots, used to run Cupcakes, over the road on the High Street.
Mr Frydman said: “We just felt that the small place didn’t have the space to do what we wanted to do, which is what we have done now – a vintage tea room.”
So they transformed a Market Square hairdressers and now have two floors for a tea room and even a bar out back.
Mr Frydman certainly has an eye for beautiful buildings – in his day job he is an asset manager for the Duchy of Lancaster, the property portfolio of the Queen.
Ms Hopley said: “The building is so lovely looking over the Market Square with lovely big windows so people can people watch while they have their teas”
She spent “three or four months’1 finding an eclectic selection of furniture and decoration from auctions and online to give it an authentic feel.
“I wanted to stay away from the shabby chic look and go back a bit further,” she said.
The era they settled on, complete with proper crockery and a classic soundtrack, was the 40s.
Ms Hopley said: “We’re really chuffed with the way things are going. We’ve got a lovely room out the back that we have decked out as a 30s room with pictures of Laurel and Hardy. It will be a wine bar and cocktail bar once we’ve got the drinks licence.”
The hope is her sons can run the bar upstairs while the tea room takes off downstairs.